BREEZY
BOWL XX
APPAREL GRAPHIC DESIGN
PROJECT OVERVIEW
Breezy Bowl XX is a personal concept exploring concert merchandise through bold typography, layered imagery, and expressive visual storytelling. Inspired by the energy of live performances, the design brings together music, fashion, and graphic design to create a statement piece that captures the excitement of the experience.
CREATIVE DIRECTION
The creative direction focuses on capturing the energy and movement of a live performance through bold typography, layered photography, and vibrant color. The combination of electric green, smoky textures, and expressive imagery creates a strong visual identity inspired by the atmosphere of the Breezy Bowl XX tour.
DESIGN PROCESS
The design process was developed by combining artist photography, custom typography, and layered effects. Multiple compositions and edits were explored to find the right balance between the imagery, text, and background elements.
DETAILS
Close-up details highlight the graphic elements, typography treatment, and sleeve design. The combination of flowing type, smoke textures, and high-contrast imagery creates a cohesive and visually impactful design.
FINAL EXECUTION
The final concept brings together multiple design elements into one cohesive long-sleeve graphic. The placement of the artwork, contrast between colors, and integration of typography create a statement piece designed to stand out.
KWN
APPAREL GRAPHIC DESIGN
PROJECT OVERVIEW
KWN is a personal merchandise concept inspired by the R&B artist’s music and visual identity. The design combines black-and-white artist photography, layered imagery, expressive typography, and distressed textures to create a vintage-inspired graphic T-shirt. The goal was to capture the artist’s style and energy while creating a statement piece that connects music, fashion, and contemporary streetwear.
CREATIVE DIRECTION
The creative direction draws inspiration from KWN’s R&B sound and visual identity, blending nostalgic music merchandise with contemporary streetwear. A monochromatic color palette, layered artist portraits, hand-drawn graphic elements, and distressed textures create a raw yet expressive aesthetic. The combination of bold imagery and contrasting typography brings depth, movement, and personality to the design while capturing the artist’s individuality.